If true, that represents nice growth in a stagnant market, albeit off of a small number to start with. Only tiger woods could help sell these over priced clubs.
It happens. Copyright 2020. If you fit the demographic you owe it to find a d aler & try them! You can argue whether any club can help you deke Father Time, but that’s a different conversation for a different day.
Breaking news: @Official_XXIO signs Ernie Els. The pro shop here in Tacoma wa has stuff from 2 years ago 10% off lol. It’s also important to remember, XXIO is NOT trying to get into Callaway/TaylorMade territory, and from what I know of the brand’s leadership, they certainly don’t think everyone will be rushing out to buy XXIO because Ernie Els has it on his bag (but not in his bag). The value of an Els isn’t that we’re going to rush out and buy stuff just because he plays it.
It’s also important to remember XXIO does carry plenty of weight in Asia and the rest of the Pacific, and no doubt the South African’s global name recognition is expected to help in those markets, given his PGA and European Tour schedule. Srixon-Cleveland-XXIO has been busy over the past few months. As a Multiple Major Champ Emeritus, Els certainly brings some juice to the table, but he’s also known as one of the Tour’s Good Guys who works tirelessly for charitable causes – especially the close-to-home Els For Autism Foundation, and to promote the brands he represents. Big whoop, you say? that come “from the family” and which will fit his game. ABOUT ERNIE Ernie Els joined XXIO in 2018 to serve as Global Ambassador.
Yeah, Ernie Els fits right in with the Japanese Spec equipment market. Ernie Els s a four-time major champion with 19 PGA Tour wins, including the 2012 British Open.
Buy Ernie Els Wines Here!
Ernie Els Group Newsletter – September 2020 All the latest news and stories from the world of golf, Ernie Els Design, Ernie Els Wines, and across Ernie’s various philanthropic interests, plus a dip into the archives for a standout moment in Ernie’s career. A couple of weeks ago MyGolfSpy ran a story about the 518 ranked player in the world getting an equipment deal. This site is protected by reCAPTCHA and the Google, (your email address will not be published), MyGolfSpy ran a story about the 518 ranked player. Perhaps, but let’s think this through. Maybe TaylorMade thinks you’ll do that because of Tiger, Rory, Rahm or Rose, but I doubt that’s the game Srixon & Co is playing. At XXIO’s pricing and presumed margins – and considering the brand’s growth – Els doesn’t have to move the needle much to earn his money.
XXIO is probably a long shot, since the brand itself isn’t intended for, nor engineered for, the types of swings you see from the men of the PGA. We’re hearing from social media sources who should know (trust, but verify) that group sales grew 30% in 2017. Ernie Els Foundation formed in early 1999, with the purpose of providing full support to disadvantaged children. I’m a senior and I relate to the older pros like Ernie. Ernie will be perfect to promote this product.
The XXIO X iron and metal wood lineup hit the stores in December, and just a couple of weeks ago Cleveland Golf signed Long Drive competitor and aspiring Web.com player Jaime Sadlowski to an equipment deal. Els is a 4-time major winner and owner of a swing so fluid it earned him the nickname The Big Easy. It’s also worth noting that Els had been a TaylorMade staffer, and his availability is likely another sign TaylorMade is cutting back on non-big name or no-longer-relevant Tour Staff.
“The only thing a golfer needs is more daylight.” - BenHogan, Market place is really prime for a club company to come in with $500 or less sets of irons and drivers under $300…Tour Edge seems to be still making something for that market..to bad Adams (original) was not still around there day would be here now….
Learn how your comment data is processed. Congrats to XXIO for this great addition to their team! These are folks who don’t have a lot of golf-playing years left and want to enjoy those years, and who also don’t mind spending $800 for a driver or $2,400 for a set of irons (because it’s their money and they can), especially if an afternoon with the Big Easy is part of the deal. And that is something Els is very good at. Ernie Els Pet Products.
He loves telling stories, writing about golf and golf travel, and enjoys classic golf equipment. Today we can report the 587th ranked player has signed an equipment deal. Those investment groups do watch the dinero. I think of Ernie as an Adams golf guy who “transitioned” to TaylorMade when the acquisition occurred but not a “big name” player for them and the Adams part died.
Ernie is 48 now, and those who remember his heyday and appreciate his last Open Championship in 2012 are getting a bit long in the tooth, and are inevitably entering XXIO’s target demographic – golfers with money who’ve lost swing speed with age, but still want to enjoy the game and maybe recapture a few lost yards. Odd? From driver to putter, find out what he carries in his bag. Ernie Els Group Newsletter - September 2020.
Oct. Tweets from the Big Easy .
I know Prayad Marksang the Thai player who has one 6 times on the Senior Japan tour uses a XXIO driver. So the addition of Els is surely aimed at XXIO brand awareness, to a degree, but Ernie is a personable guy. Proceeds from the Ernie Els Invitational go to four charities and the Foundation. It’s been a while since Els was a factor on Tour, so it’s highly doubtful Srixon-Cleveland-XXIO is paying Els a boatload of money in the hopes that all you Ernie fans will flock to the stores and buy whatever he’s playing because he’s in the final group virtually every Sunday. So that puts him in play. This product works and If this signing encourages more golfers to try it, there will be more happy golfers around! Ernie makes 3rd ace in 6 weeks.
Too pricey and a few years too late for Ernie to move the needle, So technically he signed with Cleveland/Srixon.
I took 2 club members ( 68 & 70) to the 2018 PGA Demo day & watch them both hit amazing shots with all of the XXIO clubs…higher, straighter & longer… all laughing with joy they were so amazed at the clubs performance..( one owns PXG & the other having just done a full club fitting with Club Champions). Els Iced Coffee. John is an aging, yet avid golfer, writer, 9-point-something handicapper living back home in New England after a 22-year exile in Minnesota. And I’ll bet you my autographed copy of the 1986 Jan Stephenson calendar that BIG EASY and EASY TO HIT will find its way into XXIO’s marketing efforts. Els will be wearing XXIO branded headgear, and his caddy will be toting an XXIO Staff bag, but there most likely won’t be any XXIO in it.
MyGolfSpy, Inc. All Rights Reserved. Who the player was wasn’t particularly interesting, but the fact J.J. Henry signed with the back-from-the-dead Ben Hogan Golf Equipment Company certainly was. He still has the best swing in my opinion and is a great ambassador. It’s in appealing to, and often interacting directly with, well-heeled golfers who were in their 30’s or so when Els beat Loren Roberts in a playoff to win the US Open back in 1994 at Oakmont. No…..these clubs are designed for slow swings so this basically states xxio has been telling us the wrong thing if you now make high end expensive sticks for faster swings….xxio lives and dies by telling people its luxury clubs for slower swing speeds, With the prices of callaways and pxg moving the needle, xxio, honma, edel, miura are getting more looks from the average golfer then ever before, prices are way to high no matter what manufacturer is pumping out the product.
Els is a 4-time major winner and owner of a swing so fluid it earned him the nickname The Big Easy. Ahh, no. Ahh, no. What I don’t relate to is the price tag on this equipment. This site uses Akismet to reduce spam.
Wilson Staff Model CB Irons – A Four-Year Project. Els has yet to finalize his bag, but we hear he’ll be gaming Srixon’s current Z series irons – likely a Z 765/Z 965 mix – Cleveland RTX-3 wedges, the Srixon Z Star XV ball and an as yet determined driver from the Srixon-Cleveland-XXIO Stable. XXIO is a luxury brand and they want to build more recognition beyond the current Korean LPGA player list so you find someone that is in the age group and style that a country club set will relate to and you have the right guy along with the fact that “beyond the logo” you see, you have a line of great irons and wedges etc. We’re not entirely sure how involved he’ll be in customer events (he has done considerable work for ECCO), but the Els personal touch with a very targeted market should bring some added value to the brand, especially considering its target demographic.